What diversity looks like
Explore some of the different facets of diversity—both visible and invisible—and how to bring them to life with art and copy. For practical purposes, we’re discussing them as distinct categories, in relatively broad strokes, although they often overlap. Use this guide as a starting point and keep learning. The more nuanced your understanding of diversity is, the more authentic and inclusive your marketing can be.
Supporting inclusive creative
Writing creative briefs
Like all great creative, inclusive marketing begins with the brief.
Making it accessible
You’re doing the work. Now make sure everyone can experience it.
Evaluating your work
Wondering how your creative measures up? An audit may be the answer.
76% of people think advertising can affect how we see one another.1
72% of people feel that most advertising does not reflect the world around them.1
34% of people say they’ve turned their backs on brands that failed to represent them in advertising.2
We’d love to hear from you
Send us your feedback. Let us know if you’d like to receive future updates from our inclusive marketing team. We want this guide to be part of an ongoing dialogue, so let’s keep talking.
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